Logo guidelines
Use the 51 logo with confidence and consistency.
Brand colours
Explore 51’s vibrant colour palette.
Brand story & personality
Discover what shapes the 51 brand and our unique tone of voice.
Typography
Learn how 51 typefaces bring our brand voice to life.
Graphics and images
Create a distinctive 51 look with bold graphics and authentic imagery.
Ceremonial applications
Explore guidelines for 51’s formal and ceremonial applications.
Questions?
Need support with applying 51's new brand to your project, campaign, or event? Please submit a marketing project request and our team will be in touch.