Interested in a course? Start by filling out the Get a quote form to outline the details of what you have in mind.
Customized Training for Organizations
Customized Training for Organizations
Interested in a course? Start by filling out the Get a quote form to outline the details of what you have in mind.
Cost: Request a quote for pricing
Explore traditional PR strategies and the ways professionals are adapting to the new digital social landscape. This course introduces basic principles of creating and promoting persuasive messages.
Cost: Request a quote for pricing
Engage any audience with rich content, specific messages, and effective speaking strategies. This course introduces the principles and practice of public speaking through active learning and practice.
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Learn how to conduct as well as manage interviews in public relations practices. Within a variety of interview genres, practice the art of developing questions, initiating an interview, answering questions, and closing an interview.
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Explore the actions that help shape an authentic and trustworthy image in the eyes of the public or stakeholders. Understand how the situation, media channel, intended audience, and other key factors influence your strategies.
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Persuade audiences and advocate for your brand or cause. This course introduces persuasive modes of writing and speaking for grant, proposal, and advocacy writing. Students will produce a proposal or fundraising document.
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Examine the copyright and legal considerations affecting the design of a communication plan. Find out about protecting work and explore legal issues surrounding personal and organizational information, privacy, open source materials, print materials, images, videos, and social media in public relations practices.
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Create materials for an effective media kit to build strong relationships with clients, news outlets, and business associates. In this week-long workshop, participants will write and present materials that promote professional representation.
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Learn to prepare an employment portfolio, including traditional resumés and cover letters, online materials, and social media career profiles. Review interview techniques to present yourself professionally.