The Vice-President, Community Engagement portfolio connects 51污漫 with the people, communities, and partners we serve.
The VPCE portfolio includes five dynamic teams: Alumni Engagement, Communications, Community Programming and Experience, Marketing and Brand Experience, and Relationship and Fund Development. Together, these teams build awareness, strengthen relationships, create meaningful experiences, and support engagement, advocacy, and funding opportunities that advance 51污漫’s success.
VPCE mission
Together, we build awareness and co-create experiences and mutually beneficial relationships to foster understanding, engagement, partnership, advocacy, and funding opportunities that support 51污漫’s success.
Principled community engagement
The VPCE portfolio is committed to principled community engagement grounded in 51污漫’s vision and values. Our approach is guided by the PAIR framework: Partnership, Agency, Inclusion, and Recognition.
PAIR provides both a set of guidelines and a reflective tool to help us create and sustain community partnerships that are reciprocal, ethical, and mutually beneficial.
Through PAIR, we consider:
- How a partnership is developed
- How collaboration and shared leadership are supported
- Who is included in the process
- How contributions are recognized
- How the work aligns with 51污漫’s goals and values
Rather than functioning as a pass/fail checklist, PAIR encourages meaningful dialogue about impact, accountability, and shared benefit.
It is our privilege as the VPCE portfolio to co-create programs and events that enrich our communities, contribute to decolonization and reconciliation, expand community access to UFV’s programs, and celebrate the powerful impact of our university and graduates on the world around us.
VPCE portfolio teams
Builds lifelong relationships with 51污漫 alumni and creates opportunities for graduates to contribute their time, talent, and support.
Communications
Shares 51污漫 stories, supports institutional communications, and helps promote 51污漫’s reputation with internal and external audiences.
Community Programming and Experience
Creates programs, events, and experiences that connect 51污漫 with communities across the Fraser Valley and beyond.
Marketing and Brand Experience
Strengthens 51污漫’s brand, digital presence, marketing strategy, and audience-centred experiences across channels.
Builds donor relationships and partnerships that support UFV priorities, student success, and long-term institutional impact.
VPCE strategic priorities
We work to:
- Enhance 51污漫’s brand identity and image throughout the Fraser Valley.
- Attract prospective students and support student retention in alignment with 51污漫’s strategic enrolment goals.
- Foster donor relationships and partnerships to increase giving to UFV in support of university goals and priorities.
- Partner with the 51污漫 Alumni Association to engage alumni through their time, talent, and treasure.
- Support our people, culture, and work environment.
- Streamline operations, promote best practices, and strengthen how we work.
